I decided not to turn my blog and focus more on personal posts and features. However occasional collections of latest looks from my favorite shops can't hurt, right? So here I bring you selected images from latest lookbooks by H&M, ZARA TRF and TOPSHOP.
H&M launched a Fashion Against AIDS campaign for spring 2011, featuring celebrities like Selma Blair, Akon, Sky Ferreira, Ginnifer Goodwin, Scissor Sisters and others. 25 percent of sales of the quirky unisex collection are going towards HIV/AIDS prevention projects.
Put together specially for us by H&M head designer Ann-Sophie Johansson, this Essentials Spring 2011 lookbook presents all the key elements of the season's trend. I love how relaxed and casual the images are - even the pant-suit set appears quite informal. My own favourite, must-have pieces include: a shirt dress, denim shorts and jacket, a blazer, a long cardigan and the loose jersey. There is one item, however, that I can't accept, even though it's among the hottest spring trends - is the oxfords. Just way too masculine and formal for my taste.
H&M just presented its brand new "Conscious" collection - all the outfits in it (for women, men and children) are made from sustainable materials (organic cotton, Tencel@ and recycled polyester). The whole collection is done in different shades of white - which, as all the fashionistas certainly know, is among the top colors to wear this spring. Ladies' fashions are 70s style-inspired, mixing lace, crochet and Broderie Anglaise, and modelled for your by Natasha Poly. Expected in stores from April 14.
You can learn even more about the collection from this presentation:
Swedish modelFRIDA GUSTAVSSON joins Gisele Bundchen, Freja Beha Erichsen and Raquel Zimmermann in their quest to spread the love for H&M's spring 2011 collection. She strikes girly sexy poses wearing brand's romantic outfits in the photo session by Asa Tallgard.
One of my own favorite brands, H&M, enters new season with a new face - GISELE BUNDCHEN, modelling its newest spring collection. Sexy florals, soft colors and those sandals is just like something I want for this summer. So, let's welcome spring with gorgeous sensual photo shoot by Daniel Jackson, styling by George Cortina.